One thing that was clear from the recent transfer window was the slowdown that’s taking place in continental European football. While Real Madrid offered hundreds of millions to PSG in an attempt to secure the signing of Killian Mbappe, other European giants like Juventus and Barcelona had to offload Ronaldo and Messi in order to balance their books. While the Dortmunds and the Villareals of this world kept their hands in their pockets, the Premier League Twenty broke £1 billion again. The Sky Sports News money totaliser was changing like a fruit machine as £100m, £85m, £35m deals were being struck as quickly as the vidiprinter updates with news from around the grounds on a Saturday afternoon.
The charts below demonstrate just how much more the English top flight spent this window. Although spending is down on the previous two windows it is way off in the stratosphere compared to the next highest spending league, Serie A at £436 million. In Ligue 1 the co pound effects of Covid19 and the TV deal collapse are clear with spending down 45% on 2019.
The volume of transfers is also down on previous years with only the Bundesliga reporting a higher volume of player transfers, some of which were fuelled by cash from Leon Bailey and Jadon Sancho departing.
With big names back in the Premier League and a potential record breaking >£100 million Harry Kane deal to come the executives, regardless of a future lockdonws, will continue to rub their hands.