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When does seeding become restrictive practice? Why FIFA should use in-tournament seeding

18/10/2013

2 Comments

 
by Declan Jordan
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France have lodged a complaint this week with FIFA about  the 'unfair' seeding system on which the draw for the play-offs for the European World Cup qualifiers is based, Irish football supporters with sympathy for the French in a row over a World Cup playoff will be as rare as hen's teeth. In any event, France are not complaining about the use of seeding per se but that countries in smaller groups have fewer opportunities to earn ranking points. However, why seeding is used at all for play-off games has to be questioned.

While most of the attention of those around me were on the final games in the European groups for next year's World Cup, my focus has been the David and Goliath struggle between Ethiopia and Nigeria. This is in the play-off for the five African qualifiers for Brazil 2014. The African qualifiers are quite drawn out affairs. (It makes a county GAA championship look straightforward). 

52 nations started out on the road to qualification in November 2011. The lowest ranked 24 countries were drawn to play on a home and away basis with the winning 12 joining the higher ranked 28 in 10 groups of 4 teams. The winners of those 10 groups were drawn on a home and away basis with the five winners taking the planes to Brazil. The draw for the initial two-legged play-off was seeded based on FIFA rankings. The draw for the groups was also seeded and the draw for the final play-offs were also seeded based on FIFA rankings. FIFA rankings are very important and tend to favour the more successful nations heavily.
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The experience of the Ethiopian team in this qualification campaign poses an interesting case for the use of seeding in tournaments, and in particular for play-off places. The FIFA rankings in July 2011 were used to identify the lowest ranked 24 teams for the initial playoffs. Ethiopia were in that group and had to play Somalia for a place in the group stages. (Somalia's campaign for the 2014 World Cup involved two games on the 12th and 16th of November 2011). Ethiopia were then drawn as fourth seeds in a group with South Africa, Botswana and Central African Republic. They topped that group despite having 3 points deducted for fielding an ineligible player against Botswana. Their reward for topping that group was to be drawn against current African champions Nigeria in a two-legged play-off. And here is the rub, should nations that finish on top (or second) in a group that was based on seeding be subsequently seeded in a play-off between all the other top placed teams? Does there come a point when seeding becomes more of a restrictive practice and a barrier to competitive balance than an attempt to ensure the best teams remain in a tournament?

There are several reasons why sports bodies use seeding. It rewards past performance (though in some sports, including the "sport" of horse-racing, organisers penalise past performance by handicapping, as they do in golf). Also, it ensures the best teams or players are more likely to be kept apart until later in a tournament which may increase interest from spectators (and associated revenue).

If a sports body is to use seeding then how it implements it has (by definition) a critical impact on the likely outcome of the games and tournament. So what system balances the needs of the sports body for big games and the need to ensure tournaments are decided on merit. I'd argue that the seedings should be based on the most up-to-date information about teams or participants and this would mean, where possible, seeding based on performance within the tournament.

However, it has to be remembered that FIFA rankings are based on performances over 4 years. So a team like Ethiopia that emerges to challenge the big guns of African football will find it harder to break through due to the use of seeding based on performances several years ago (which are heavily weighted in favour of those teams that qualified for the last World Cup finals). Based on the results from last weekend's play-offs, it is likely that Africa will have the same five representatives in Brazil 2014 as they had in Germany in 2010 (Cameron, Nigeria, Cote D'Ivoire, Algeria and Ghana).

At the start of a tournament, for example a World Cup qualifying campaign, it is reasonable for the organisers to use performance in previous tournaments to seed players or teams. This is used in tennis, football, rugby and many other sports. However, once a tournament is under way the organisers have more up-to-date information on which to base seeding in later rounds. Perhaps football could learn from other sports. For example in the Heineken Cup the quarter final draw is not based on historical rankings (which are used to allocate teams in the group stages) but rather the teams' performances in the group stages determine the seeding of the quarter final draw. The team with the best points total in the groups is drawn against the qualifying team with the worst performance. And 2nd, 3rd and 4th are drawn against 7th, 6th and 5th respectively. This creates an incentive for every game because even teams that have won their group will want to continue winning to ensure they get as good a draw (and a home quarter final) in the next round.

Other examples include athletics and swimming where lane allocation (an important influence on the race outcome) is based on finishing times in the heats, rather than whether a particular sprinter or swimmer is the gold medallist from the last Olympics. These have the added benefit of ensuring every heat is a meaningful race in itself.

If the African Football Federation (CAF) had used the same system as the Heineken Cup for example the play-off draw would have pitted Ethiopia (7th best finishers - though they would have been 2nd best without the points deduction) against Cote D'Ivoire. Interestingly, Nigeria would have been ranked 9th and would have faced Ghana (who demolished Egypt 6-1 this week) while African Nations Cup runners up Burkina Faso would have been the worst placed team and played Egypt. It would also have meant that top ranked teams in the group would not just be targeting a top place within their group but also fighting for every point and extra goal difference right down to the final match to ensure a better draw in the final round.

Ethiopia were unlucky to lose to a last minute penalty in Addis Ababa last weekend and so next month will have a tough task in the return leg in Calabar. But it seems for the developing football nations in Africa this is par for the course,
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2 Comments
Bill Keating
18/10/2013 03:34:18 am

The reliance on ranking points that go back three or four years always produces anomalies. Indeed it looks as if Ireland will benefit in the draw for the next Euros by being second seeds despite having a very poor recent record. However, the Heineken Cup is not a good example. For years, a strong team that were drawn in the same group as an Italian team were almost guaranteed a home quarter final since the Italians were so much weaker than any others in the tournament.

Reply
Declan Jordan
20/10/2013 09:32:08 am

Hi Bill. Thanks for your comment. I think seeding will always throw up anomalies. I suppose essentially it's a way of interfering with the meritocracy of sport to "fix" the game in some way. The problem of Italian clubs in the Heineken I think is just a function of having weaker teams in a tournament. If there's a big difference between the best and worst teams in one category of seedings then having a group with particularly weak teams will be an unavoidable problem. This happens with other sports too, for example an athlete may do better in a heat where there are other strong contenders - the so-called fast and slow heats. My argument really is that seeding is fairer when it is based on the most up to date information - and where possible that would mean in-tournament seeding. It seems strange that FIFA would give as much weighting to performances in past tournaments (through the ranking) as they would to how teams have finished in their qualification for the upcoming playoffs.

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