I am currently working on a paper that is examining competition in the market for sports broadcasting. A recent document by Ofcom entitled "Review of the pay TV wholesale must-offer obligation" provides some excellent insights into sports subscription channels in the UK.
The figures below are based on survey data collected by Ofcom who sought "to identify which specific sports and competitions within sports are important to subscribers". The authority surveyed subscribers of both Sky Sports and/or BT Sport and asked them which sports or competitions were essential viewing, and as such, could be considered one of the main reasons for paying their subscription fee. The results are what I expected to see and illustrate the percentage of respondents that deemed each sport essential.
The importance of football is even more pronounced when one considers specific sporting contests.
No doubt Leicester's fairytale season will only add to the interest in football. In future, subscribers could deem football even more essential.