However, the authors are positive about the potential for new and improved work. For example, the difficulties with self-reported physical activity can now be overcome with instruments such as “pedometers, accelerometers and devices such as ActivePA1 or GPS”. Technology can also aid in lowering the cost of community campaigns, e.g. via mass-media and other social media.
Given the research to date, the paper presents the seven best investments for promoting physical activity. These are (1) schools programmes; (2) transportation policies and systems; (3) urban design and infrastructure; (4) physical activity built into primary prevention strategies; (5) public education; (6) community programmes and (7) ‘sport for all’. When one thinks about it they seem to make a lot of sense.