sales coming in the same period.
This year Gill & Macmillan published a book on the economics of the GAA. GAAconomicsis not a traditional sports book but its sales-cycle can be expected to have a similar pattern. The book was launched on October 15th. The most up-to-date figures suggest the distribution of sales as in Figure 1. The importance of the last three weeks of sales are crucial (the last two weeks figures are estimates based on current sales).
Gill & Macmillan has a record of publishing sports books with an Irish interest. The company has published books on the Irish journey in Italia 90, the Irish winners of golf’s major tournaments, and on Ireland’s 2012 Olympic medal winner Katie Taylor. It has also publishes books on gaelic games. Hurling is covered in books by authors like Seamus King, Michael Moynihan and Gavin Mortimer. Mortimer has written an “ultimate guide” to hurling and a second book with a similar title on gaelic football. Other gaelic football books in the Gill & Macmillan stable include Deadlocked by Eoghan Corry and A Parish Far From Home by Philip O’Connor. These books can be accessed here.