By John Considine
According to the latest Joint National Listenership Research (JNLR) the programme with the largest listenership figures is Morning Ireland (broadcast on RTE Radio 1, weekdays from 7-9am). Morning Ireland attracts 433,000 listeners. The highest ranked sports programme on the list is RTE's Saturday Sport with listenership numbers of 178,000. Two other sports programmes make the Top-30. RTE's Sunday Sport is twenty-first on the list with 173,000. Today FM's Premier League Live is at number 30 with 135,000 listeners.
Both RTE programmes have opened up a listenership gap on the Today FM programme as can be seen in Figure 1 below. Just over two years ago there was very little difference between the three programmes. In the first quarter of 2013 the three programmes attracted a combined listenership figure of 396,000 (with 136,000 for RTE Sunday, 133,000 for Today Sat, and 127,000 for RTE Sat). A year later the combined listenership figure had risen by 28%. This is a substantial increase. Even more impressive was the 54% increase delivered by RTE Saturday Sport over the period.
Both RTE programmes have opened up a listenership gap on the Today FM programme as can be seen in Figure 1 below. Just over two years ago there was very little difference between the three programmes. In the first quarter of 2013 the three programmes attracted a combined listenership figure of 396,000 (with 136,000 for RTE Sunday, 133,000 for Today Sat, and 127,000 for RTE Sat). A year later the combined listenership figure had risen by 28%. This is a substantial increase. Even more impressive was the 54% increase delivered by RTE Saturday Sport over the period.
The weekend sports programmes offered by NewsTalk do not make the list of the Top-30. However, its weeknight offering, Off the Ball, is well ahead of its RTE 2FM rival as is shown in Figure 2 below. In the two years since the second quarter of 2013, the combined listenership rose by almost 10%. The overall growth in listeners is down to the NewsTalk offering as there was a slight decline in the Game On listeners between these two endpoints.
The data for this post came from the blog ilevel.ie.
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