The Luis Dias ghost goal has attracted media attention and placed a lot of pressure on the PGMOL. Was the shocking decision-making bad news for the EPL? Perhaps not when it comes to engagement and viewership.
In a recent paper, we look at what causes fans to tune in when the result of a match is known – we were interested to find out why football fans would watch highlights online when no outcome uncertainty exists.
One covariate in our model to explain highlight views is VAR controversies – we sourced these incidents from Sky Sports and BBC commentary timelines. They were relatively easy to identify.
We find evidence to suggest that VAR incidents stimulate increased viewership on YouTube. Although this effect is only at a 10% level of statistical significance in some models, these contentious deliberations - arising from the use of the technology - attracted mores streams.
Maybe it is Spurs and Sky Sports who are the biggest winners from the PGMOL muck up.