Peter McKenna, Commercial and Stadium Director at Croke Park, has been named Marketer of the Year. The GAA document their pride in the award here. The Herald have a story on the award (here). RTE's Morning Ireland broadcast a very informative radio interview with McKenna (here). The interview was conducted by Conor Brophy and it formed the main part of the business news yesterday. Towards the end of the interview McKenna discusses the importance of ensuring the live event is better than the televised event. He also cites interesting statistics about the likelihood of adults attending sports events based on their childhood experiences. It is worth listening to the interview.
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