Trainor outlines the way his company operates with potential clients and GAA partners. He sees the role of Online Sponsorship as a conduit between a potential sponsor and the GAA entity. Trainor also outlines how their business model is based on research. One of the more interesting piece of data is the way fan support for counties can come from outside the county. Trainor points out that 28% and 20% of the support for Cork hurling and football teams comes from outside the county.
Dublin footballers are the most popular GAA team and second only to Manchester United in the list provided by Trainor.
Trainor thinks the GAA is not getting close to what can be done commerically. He sees plenty of room for growth in GAA commercial revenue. The widespread appeal of the GAA is one of its greatest strengths. Onside Sponsorship research shows that the GAA has a broad national footprint with 55% of the population interested in GAA to some degree. There can also be a local element to the sponsorship.
In the 2013 gaelic football championship Meath played Tyrone. The Tyrone jersey carried the Hunky Dory sponsorship while the Meath jersey carried a logo for Tayto Park. In the battle of the crisps, the Hunky Dory players came out on top.