The Economics of Sport
  • Sports Economics
  • About
  • Workshop
  • Selected Publications
  • Book Reviews
  • A Primer on Gaelic Games
  • Upcoming Events
  • Media
  • Education
  • Resources & Links

What Do You Do With A 'Problem' Like xG?

7/10/2025

 
By Daragh O'Leary

Former Republic of Ireland manager, Martin O’Neill recently garnered attention for his critique of the expected goal (xG) statistic on TalkSPORT. O’Neill called the xG statistic useless and claimed that it didn’t mean anything. He further validated his claim by saying that Brian Clough, who once famously claimed David Seaman wasn’t a good keeper because he had a ponytail, wouldn’t start players simply because they accumulated xG. 

In previous posts I have discussed my somewhat agnostic view of xG. Essentially, I understand the statistic’s usefulness in certain contexts, but I think most of the commentary surrounding xG appears to either misuse or misinterpret what the statistic actually measures.

Empirical economists have a term which they use to describe how well a variable measures a theoretical concept or phenomenon - construct validity. I think the xG measure has a high level of construct validity when it is used to measure individual chances - it’s intended purpose. This can be seen below with the images of two Bruno Fernandes’ goals. 
Picture
Picture
The image on the left where Bruno faces an open goal from a yard out with the keeper unable to stop the shot measures as an xG of 0.98 i.e. there is a 98% chance a shot from that position should result in a goal. The image on the right, which also ends in a goal, has an xG of 0.02 i.e. 2% chance a shot form that position should result in a goal.

The purpose of the xG measure is to indicate quantitatively that there is a far lower likelihood of a goal coming from the situation on the right than the situation on the left. When used to assess individual chances, I think it’s hard to argue that the xG statistic doesn’t have a decent level of construct validity. xG in that instance informs you broadly as to the goal threat associated with one chance relative to another.

The issue is that most people don’t use or interpret xG in this fashion. xG is commonly reported as an aggregate measure which adds up the total xG associated with each team’s chances throughout an entire game i.e. Team A xG of 1.45 vs Team B xG of 0.75. This doesn’t really make sense.

A team can accumulate an aggregate xG of around 0.75 by being awarded a single penalty (xG = 0.75) or by taking 10 long range shots which each have a very low likelihood of being converted into a goal – i.e. xG = 0.1 + 0.7 + 0.12 + 0.06… Meaning you can accumulate a high aggregate xG without creating a single ‘good’ chance. This means that, when aggregated, xG loses its construct validity because it may be high due to one or two great chances or 10 terrible “chances”.

Common criticisms of the xG statistic, like Martin O’Neill’s, occur because people point out that the aggregate xG stat often doesn’t predict the scoreline. While this is an understandable criticism, it is simply a case of statistics being used for a purpose they are not intended for. xG quantifies the probability that an individual chance will result in a goal. Using the statistic for any other purpose than this results in inappropriate conclusions being drawn from measures that aren’t fit-for-purpose.

Comments are closed.

    Archives

    October 2025
    September 2025
    August 2025
    July 2025
    June 2025
    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013

    About

    This website was founded in July 2013.

    RSS Feed

    Categories

    All
    American Football
    Athletics
    Baseball
    Basketball
    Behavioural Economics
    Boxing
    Broadcasting
    Competitive Balance
    Cricket
    Cycling
    Darts
    David Butler
    Declan Jordan
    Drugs
    Ed Valentine
    Epl
    Esports
    Expenditure
    F1
    Fifa World Cup
    Finances
    Funding
    Gaa
    Gaelic Games
    Gambling
    Game Theory
    Gary Burns
    Geography
    Golf
    Greyhound Racing
    Guest Posts
    Horse Racing
    Impact Studies
    John Considine
    John Eakins
    League Of Ireland
    Location
    Media
    Mls
    Mma
    Olympics
    Participation
    Paul O'Sullivan
    Premier League
    Regulation
    Research
    Robbie Butler
    Rugby
    Simpsonomics
    Snooker
    Soccer
    Spatial Analysis
    Sporting Bodies
    Stephen Brosnan
    Swimming
    Taxation
    Teaching
    Technology
    Tennis
    Transfers
    Uefa
    Ufc
    World Cup
    Wwe

Powered by Create your own unique website with customizable templates.