
The Kerry Packer scenario gets a full chapter to itself later in the book. While the chances of an alternative GAA being established are between slim and none, there is the acceptance that greater resources could be sourced from SKY if the GAA were willing to sell the rights to that organisation. Paraic Duffy admits the GAA could get up to five times more from SKY than RTE but he says it is a route the association is unlikely to travel.
The issue of payments to players is never far from the surface in the chapters that examine payment to administrators and county managers. The differences between those who populate a country dressing room on championship day are highlighted.

The amateurism rule in the NCAA is coming under increasing pressure as the Ed O’Bannon lawsuit confirms. Now Bobby Valentine is about to release his documentary on the issue. This week he talked to Rick Horrow on Bloomberg’s Sportfolio about the upcoming documentary (here). The documentary is eagerly awaited in the US. There will probably be a few GAA people amongst the viewers.