By John Considine
The financial revenues washing through the English game is illustrated by the fact that Sunderland, Swansea City, Stoke, Southampton, Aston Villa, and West Ham are listed between numbers 21 and 30 in the Deloitte Football Money League 2015. Although these clubs might be less fashionable than those who consider themselves top-4, some of these clubs are the more established clubs in English football.
Seven Premier League clubs make the top twenty: Manchester United (2); Manchester City (6); Chelsea (7); Arsenal (8); Liverpool (9); Tottenham Hotspur (13); Newcastle United (19), and Everton (20). The latter two being classified as "new" entrants to the Top-20.
The prospects for Sunderland, and others, remaining amongst the highest revenue generators in Europe are good if they remain in the Premier League. In the middle of December 2014, the Premier League issued a notice of invitation to tender for audio visual rights. The rights included seven packages to 168 matches played over the three seasons starting 2016/17. It is widely believed that competition between SKY and BT will have resulted in Richard Scudamore receiving applications with sizable financial bids. Of course, there is always the possibility that some of these clubs might lose their Premier League status between now and the end of the next TV deal. In the very short term, the possibility of a relegation battle might encourage some of them to splash-the-cash. The most likely spenders are probably Swansea City who are sitting on some money from the sale of Bony to Manchester City.
Seven Premier League clubs make the top twenty: Manchester United (2); Manchester City (6); Chelsea (7); Arsenal (8); Liverpool (9); Tottenham Hotspur (13); Newcastle United (19), and Everton (20). The latter two being classified as "new" entrants to the Top-20.
The prospects for Sunderland, and others, remaining amongst the highest revenue generators in Europe are good if they remain in the Premier League. In the middle of December 2014, the Premier League issued a notice of invitation to tender for audio visual rights. The rights included seven packages to 168 matches played over the three seasons starting 2016/17. It is widely believed that competition between SKY and BT will have resulted in Richard Scudamore receiving applications with sizable financial bids. Of course, there is always the possibility that some of these clubs might lose their Premier League status between now and the end of the next TV deal. In the very short term, the possibility of a relegation battle might encourage some of them to splash-the-cash. The most likely spenders are probably Swansea City who are sitting on some money from the sale of Bony to Manchester City.
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